What about electric cars? At a time when you (maybe) have decided that this topic is already an integral part of our everyday life, and with these weird cars everything has already been resolved – not here it was. There is a serious problem.
Ilon Mask once again announced the impending release, explaining that the company’s failure at the moment to create competitive conditions for electric vehicles in the fight against ICE. The cost of production is still too high, which makes it inaccessible to a wide audience. Verified output – reducing costs by reducing the number of employees. But this is only a temporary measure.
Electromobiles, in particular the same Tesla, have demonstrated that recharging from the network and going on a rather long trip is quite realistic. It can be done at high speed, in a spacious interior, surrounded by modern technologies. But this is not expensive.
Despite the fact that the cost of batteries for electric cars continues to decrease gradually, this does not allow making the final buyer a more advantageous offer than before. Due to the availability of components, manufacturers decided to install more capacious batteries, allowing the electric vehicle to overcome serious distances. In the next 4-5 years, experts predict that current prices for electric vehicles will remain.
That agrees with Volkswagen. They believe that offering frankly cheap electric cars is not a good idea. However, VW is working on a massive model. The German company recognizes the effectiveness of Ilona Mask’s idea of selling expensive cars in the premium segment. True, the American businessman once again faces the problem of reducing costs.
Research among more than 22,000 electric vehicle owners has shown that almost half of the EV buyers with a high flow of reserves (mostly Tesla and Chevrolet Bolt) receive a salary of $ 200,000 or more per year. With the advent of Tesla Model 3, the number of such buyers has dropped to 38%, but to afford “long-range” electric car can still only wealthy people.
Among the buyers of “electric cars”, capable of overcoming up to 240 km per charge, only 17.5% earn more than 200 thousand a year, and among owners of electric cars with a small range of 38% earn less than 100 thousand a year.